Document Type : Original Article
PhD Student in Entrepreneurship, Department of Entrepreneurship, Sari Branch, Islamic Azad University, Sari, Iran.
Assistant Professor,Department of Management, Islamic Azad University, Sari Branch ,Iran
Assistant professor, Department of Educational Management, Sari Branch, Islamic Azad University, Sari, Iran.
The purpose of this article is to present a model for the commercialization of knowledge-based ideas in companies located in science and technology parks. The methodological framework used is the Grounded Theory with a qualitative approach and systemic view. The statistical population includes experts in the area of science and technology parks and CEOs of knowledge-based companies based in these park. Using theoretical sampling, after conducting 15 in-depth interviews, the research findings reached theoretical saturation. Data analysis was performed in three stages of open, axial and selective coding and the final theory was formed round the axial categories of "innovation" and "market orientation". The generated theory was modified in several steps through member review strategies and negative case analysis in terms of credibility. Also, in order to meet the reliability criteria, the data analysis process until the formation of the theory was described as much as possible. The results show that the axial categories are identifiable based on the factors individual competence, team competence, nature of innovation and technology, market readiness, technology readiness level, and support factors. In addition, these constructs, under the influence of environmental, political-administrative, sociocultural, economic-financial, technological and legal interfering conditions and the contextual organizational conditions of knowledge-based companies, the role of technology parks and government support and the application of commercialization strategies, lead to sustainable entrepreneurship, product quality improvement, sales and profit promotion, and better serving the society.