Investigating the impact of business intelligence on the financial performance of companies

Document Type : Original Article

Author

Faculty member, Department of Business Administration, Sari Branch, Islamic Azad University, Sari, Iran

10.22034/oajre.2024.447758.1078

Abstract

The purpose of this research is to investigate the impact of business intelligence on the financial performance of companies. This is an applied research conducted through a descriptive survey using standard questionnaires. The statistical population included all the employees of the financial companies in the city of Tehran who numbered 8231, according to the statistics. Of this population, using Cochran's formula, a sample consisting of 367 was formed (n=367), the individual members of which were selected using simple random sampling. Validity of the questionnaire was assessed and confirmed by the academic experts. Its reliability, as measured in terms of Cronbach's alpha (0.859), was high and thus, confirmed. The obtained survey data for the test of the research hypotheses were analyzed using SEM-PLS technique. The results indicate that business intelligence has a positive and significant effect on the financial performance and financial innovation of the understudy companies. Also, the effect of financial innovation on the financial performance of companies is found to be positive and significant.

Keywords

International Journal of Resistive Economics
Volume 11, Issue 3
July 2023
Pages 1-11

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History

  • Receive Date: 22 May 2023
  • Revise Date: 13 June 2023
  • Accept Date: 24 June 2023

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