International Journal of Resistive Economics - Articles List

International Journal of Resistive Economics

Author = Masoumi, Elahe

Number of Articles: 4

Testing the Point of Purchase (POP) Marketing Model with a Sensory and Experiential Marketing Approach

Volume 14, Issue 1, Winter 2026, Pages 1-12

10.22034/oajre.2025.538955.1131

Pezhman Rashed, Behzad Shahrabi, Elahe Masoumi

Identifying and Classifying Mental Models of Industry and Academic Experts Regarding Factors and Approaches Effective in Transforming the Structure of Knowledge-Based Firms into Innovation Powerhouses

Volume 13, Issue 4, Autumn 2025, Pages 36-57

10.22034/oajre.2025.556328.1159

Hassan Fathalian, Behzad Shahrabi, Fereydoon Azma, Elahe Masoumi

Presenting the development model of a new banking business model with a digital banking approach

Volume 13, Issue 3, Summer 2025, Pages 22-42

10.22034/oajre.2025.531435.1122

Parviz Saeidi, Ali Zamani, Elahe Masoumi

Point of Purchase (POP) Marketing Model with a Sensory and Experiential Marketing Approach in Chain Stores

Volume 13, Issue 2, Spring 2025, Pages 1-10

10.22034/oajre.2025.469130.1089

Pezhman Rashed, Behzad Shahrabi, Elahe Masoumi

International Journal of Resistive Economics

Journal Archive

Volume 14 (2026)

Volume 13 (2025)

Volume 12 (2024)

Volume 11 (2023)

Volume 10 (2022)

Volume 9 (2021)

Volume 8 (2020)

Volume 7 (2019)

Volume 6 (2018)

Volume 5 (2017)

Volume 4 (2016)

Volume 3 (2015)

Volume 2 (2014)

Volume 1 (2013)