The Role of Social Media Marketing in eWOM in the Hotel Industry with an Emphasis on Brand Experience and Identity

Volume 10, Issue 4, November 2022, Pages 64-74

10.22034/oajre.2022.172626

Mohammad Soofian

• View Article
• PDF 527.82 K

The Effect of Brand Experience on Customer Engagement, Given the Mediating Role of Service Quality

Volume 9, Issue 3, July 2021, Pages 68-78

Asieh Mozaffari Asrami; Reza Yousefi Saeidabadi

• View Article
• PDF 358.9 K