International Journal of Resistive Economics - Articles List

International Journal of Resistive Economics

Keywords = Sensory Marketing Approach

Number of Articles: 1

Testing the Point of Purchase (POP) Marketing Model with a Sensory and Experiential Marketing Approach

Volume 14, Issue 1, Winter 2026, Pages 1-12

10.22034/oajre.2025.538955.1131

Pezhman Rashed, Behzad Shahrabi, Elahe Masoumi

International Journal of Resistive Economics

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