Iranian Business Management AssociationInternational Journal of Resistive Economics2345-49549220210401Green Marketing Functions in Building Corporate Image in the Chain Store116132099ENMalihe GholitabarMBA, Qaemshahr Branch, Islamic Azad University, Qaemshahr, IranMehdi Fallah JelodarAssociate Professor, Islamic Azad University, Ayatollah Amoli Branch, Department of Mathematics, Amol, IranJournal Article20200908The main purpose of this research is to examine the role of consumer awareness of green marketing in corporate image and consumer purchase intention. The statistical population includes all the consumers who make purchases from the grocery store chains, such as Khooneh be Khooneh, in Babol city. Of this population, based on the Morgan's table, a sample of 384 persons was formed, the individual members of which were selected using simple random sampling. The actual data were collected by questionnaires. Using factor analysis and structural equation modeling (SEM) in SPSS and SmartPLS software, the assumed relationships between the variables were tested. The findings indicated that consumer awareness of corporate green marketing and social responsibility, product image, and company reputation (corporate image) had a positive and significant relationship with consumer purchase intention.https://www.oajre.ir/article_132099_528ed5841d89644ae83db4f99f3411cb.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-49549220210401The Impact of Marketing and Operational Capabilities on Performance of Financial Companies (Evidence from Tehran Stock Exchange)1729132575ENMohammad GholampourMaster of Business Management, Financial Orientation, Khazar Institute, Mahmoudabad, Mazandaran, Iran.Ali Asghar RajabiMaster of Executive Management, Strategic Orientation, Tehran University of Science and Research, IranJournal Article20201117This study examines the effect of marketing and operational capabilities on performance of the listed financial q companies on Tehran Stock Exchange (TSE). The research was conducted based on a descriptive-correlational design. Data analysis was performed in the EViews environment. The TSE-listed financial companies (24, in total) formed the statistical population in this study, whose data (in year-firm) for the period 2009 through to 2013 was subjected to panel/pooled data analysis using regression models. The overall significance of the fit model was verified using Fisher test (F-test) statistic, and for the fixed-effects model Chow test was used. The research results indicated a positive and significant association between operational capability and return on assets (ROA), but no significant association between operational capability and return on equity (ROE). The findings, conversely, indicated a positive and significant association between marketing capability and ROE, but no significant association between marketing capability and ROA. Further, a positive and significant relationship was found between importance of marketing and ROE, but no significant relationship between importance of marketing and ROA. Finally, there was consistently a significant association between importance of operation and ROA, whereas this significant relationship was not present between importance of operation and ROE.https://www.oajre.ir/article_132575_3a7237e7d3181273e2e1e197d3853ec6.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-49549220210902Resistive Economics with an Emphasis on Islamic Teachings3040138493ENIssa EsmaeiliDepartmant of Islamic Studies, QaemShahr Branch, Islamic Azad University, QaemShahr, IranJournal Article20210520Resistive economics based on Islamic teachings and motivational system is a subcategory of the Islamic Republic discursive literature that by formulating a scientific and expertized strategy and redefining existential philosophy of institutions and laws strengthens and repairs the existing time-worn and inefficient economic structures. But, the problem starts where this concept fails to have a clear theoretical model of Islamic faith in public opinions. The purpose of this research is to explore the concept of resistive economics with an emphasis on Islamic teachings. Since the base of the article is exploratory, it is made use of a descriptive-analytical method and documentary and library research technique for analysis of the texts pertaining to the Islamic teachings and through in-text exploration resistive economics is explained in light of the Islamic teachings. The findings of this study indicate that the key concepts of resistive economics based on the monotheistic worldview contained in Islamic teachings can be configured in the context of such concepts as excellence, prudence, justice, ownership, man's position in creation, and the tradition of diligence.https://www.oajre.ir/article_138493_b4349c5d5a4d4e2f464cee194fe31352.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-49549220210401Innovative Management in Iranian Organizations4154139956ENSajad KazemnasabMaster of Political Science, Tarbiat Modares University, Tehran, IranJournal Article20210120The purpose of this study is to explain the emerging theory of innovative management in Iranian organizations. Methodologically, a qualitative approach of grounded (data-based) type was preferably used. The valid documents relevant to the field of management, and organizational innovation and entrepreneurship were chosen as the reference community and the main source of this research. Accordingly, 43 well-researched scientific research articles were purposefully selected in terms of theoretical saturation. As data gathering tool, subject-based indices were used. The data were extracted using thematic analysis strategies combined with analytical. The analysis of the extracted data was performed according to the instructions provided by Strauss and Corbin. This process involves preparing data and writing textual propositions, open, axial, and selective coding. To comply with the research qualitative characteristics, the three criteria of acceptability, verifiability and reliability were applied. The results showed that the construct innovative management in Iranian organizations in the causal dimension included categories such as "innovative research, use of organizational intellectual capacity and innovative flexibility," in the outcome dimension, it included "internal organizational capability, cultural growth, and environmental empowerment," in the strategic dimension, "reasonable outsourcing strategy, networking strategy, technology strategy, and flexibility strategy," in the interferer dimension, "policy-making, laws and regulations, and technological challenges" and in the contextual dimension, "innovative personality of managers and employees, cultural insight, and innovative infrastructures" which could be provided.https://www.oajre.ir/article_139956_131be621bd877e391f00c482e7d78de6.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-49549220211106Phenomenological Analysis of the Experiences of Successful Industrial Entrepreneurs in Iran5574141121ENZabih MoradpoorPh.D. student, PhD student in Production and Operations Management Department, Mazandaran University, Mazandaran,IranMehrdad MadhoshiProfessor of the Faculty of Economics and Administrative Sciences, University of Mazandaran, Mazandaran, IranAbdolhamid SafaeiqadikolaeiProfessor of the Faculty of Economics and Administrative Sciences, University of Mazandaran, Mazandaran, IranMahmood YahyazadehfarProfessor of the Faculty of Economics and Administrative Sciences, University of Mazandaran, Mazandaran, IranJournal Article20210723Profiting from the entrepreneurial experiences of successful entrepreneurs can play a pivotal role in entrepreneurial activities as the driving force of economic development. Therefore, this study seeks to phenomenological analyze the experiences of successful industrial entrepreneurs in Iran. The participants of the present study were 20 Iranian entrepreneurs in the industrial sector. In the present study, for data collection, semi-structured interviews were held with the research participants. The findings indicate that the entrepreneurial experiences of successful Iranian entrepreneurs in the industrial sector can be categorized in the form of educational experiences consisting of "organizational, familial and spiritual factors", scientific experiences consisting of "psychological, educational, and research and development factors," cultural experiences including "cultural factors, revolutionary thinking, justice, and communication factors," and economic experiences consisting of "entrepreneurial literacy, business factors, and economic literacy. "https://www.oajre.ir/article_141121_0c045c1b8eb4bb2697f1a6290b433746.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-49549220210401Resistive Economy in Iran: Challenges and Prospects7584141872ENAlireza KaabPh.D, Financial Expert, Masjed Soleyman Petrochemical Company, Khuzestan, Iranhttps://orcid.org/00Faramand HashemizadehPh.D, Advisor to CEO, Masjed Soleyman Petrochemical
Company,Khouzestan, IranAlireza VarnaseriPh.D, Member of Iranian Parliament, Tehran, IranJournal Article20210118Resistive economy is a term refers to circumvent the sanctions against a country or region experiencing sanctions. Generally, resistive economy means replacing local inputs for imported inputs and an increase in barter trade, but in Iran’s economy it has more extensive dimensions. The term resistive economy is declared by Iran’s supreme leader ayatollah Khamenei in august 2012 to overcome the barriers in economic development. The aim of the current study is to investigate this proposed economic model and its various dimensions and also its implementation in Islamic republic of Iran. The method of research is empirical which tests the feasibility of solution using empirical evidences based on the statistical applications. The results of the study show implementation of resistive economy despite of remarkable achievements in oil, gas and petrochemicals failed in other various segments. Additionally, mismanagement in distribution of foreign currencies is another issue in implementation of resistive economy in Iran.https://www.oajre.ir/article_141872_b2f171c31cd82c33682534e3bc840f13.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-49549220210401Investigating the Short-Term and Long-term Effects of Risk Management on Liquid Assets of the Listed Companies on Tehran Stock Exchange8593181967ENMaedeh Ezzati JadidiFaculty member, Department of Business Administration, Sari Branch, Islamic Azad University, Sari, IranJournal Article20200818The present research examines the short- and long-term effects of risk management on liquid assets of the listed companies on Tehran Stock Exchange (TSE). This is an applied research conducted based on a post-event, descriptive - analytical design. The research data are collected using documents and library research. To adapt economic theories to the realities of society, the causal relationships between the variables were tested using the published statistics and figures. Next, using the econometric dynamic panel data and the ARDL panel data methods in Eviews software, the research hypotheses were tested. The results indicate that risk management, both in the short- and long-term, has a significant effect on liquid assets of the TSE-listed companies, confirming the research hypotheses.https://www.oajre.ir/article_181967_c558efa53ccbff9cad6f6d8c7144f947.pdf