Iranian Business Management AssociationInternational Journal of Resistive Economics2345-495411320230701Investigating the impact of business intelligence on the financial performance of companies11119225910.22034/oajre.2024.447758.1078ENMaedehEzzati JadidiFaculty member, Department of Business Administration, Sari Branch, Islamic Azad University, Sari, IranJournal Article20230522The purpose of this research is to investigate the impact of business intelligence on the financial performance of companies. This is an applied research conducted through a descriptive survey using standard questionnaires. The statistical population included all the employees of the financial companies in the city of Tehran who numbered 8231, according to the statistics. Of this population, using Cochran's formula, a sample consisting of 367 was formed (n=367), the individual members of which were selected using simple random sampling. Validity of the questionnaire was assessed and confirmed by the academic experts. Its reliability, as measured in terms of Cronbach's alpha (0.859), was high and thus, confirmed. The obtained survey data for the test of the research hypotheses were analyzed using SEM-PLS technique. The results indicate that business intelligence has a positive and significant effect on the financial performance and financial innovation of the understudy companies. Also, the effect of financial innovation on the financial performance of companies is found to be positive and significant.https://www.oajre.ir/article_192259_a611f0bef473ddb6fb9995cd3f10fa0c.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-495411320230701The Role of Customer Relationship Management Quality and Brand Image in Customer Loyalty122017498510.22034/oajre.2023.406566.1071ENEhsanSafaeiMaster of marketing management, Faculty of Management and Accounting, Imamreza International University, Mashhad, Iran.Seyed MortezaGhayour BaghbaniAssistant Professor, Faculty of Management and Accounting, Imamreza International University, Mashhad, Iran.MortezaRojueeAssistant Professor, Faculty of Management and Accounting, Imamreza International University, Mashhad, Iran.VafaArjmandi NejadAssistant Professor, Department of Business Administration , Faculty of Administrative Sciences, Hekmat Razavi Institute of Higher Education, Mashhad, Iran.Journal Article20230511The purpose is to study the role of customer relationship management (CRM) quality and the modifier brand image in shaping customer loyalty. This is an applied research conducted through a descriptive-correlational design. The statistical population included customers of commercial insurance in the city of Mashhad. 436 questionnaires were collected electronically and randomly through insurance agencies. The data collection tool was a standard questionnaire. The questionnaire's content validity was measured using expert opinion, its construct validity was measured by confirmatory factor analysis, and its reliability was measured by Cronbach's alpha. The hypotheses were tested using structural equation modeling in PLS software. The obtained results showed that the components service quality and customer value had a positive effect on customer loyalty, while the components service quality, customer value and customer satisfaction had a positive effect on CRM quality. In addition, the effect of CRM quality on customer loyalty was confirmed. Further, the results confirmed the mediating role of CMR quality was confirmed, but did not confirm the moderating role of brand image. However, the results did not support the direct effect of customer satisfaction on customer loyalty.https://www.oajre.ir/article_174985_b4f9f9bffb5e95ab8768883b99c88543.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-495411320230701The Role of Job Satisfaction and Organizational Loyalty on Moonlighting Intentions213019226010.22034/oajre.2024.447774.1079ENHalimehKantourchiMS, Faculty of Educational Sciences (Educational Planning), Sari Branch, Islamic Azad University, Sari, Iran.Journal Article20230121The purpose of this research is to investigate the role of job satisfaction and organizational loyalty on teachers' moonlighting intentions in the Education Office. This is an applied research with a quantitative (comparative) approach conducted through a descriptive survey using standard questionnaires. The statistical population included all the e Middle school teachers of Mazandaran province, numbering 12250, according to the statistics. Of this population, using Cochran's formula, a sample consisting of 367 was formed (n = 373), the individual members of which were selected using simple random sampling. For measurement of the variables, we made use of the standard questionnaire developed by Elsharnouby et al (2021). Validity of the questionnaire was assessed and confirmed by the academic experts. Its reliability, as measured in terms of Cronbach's alpha (= 0.859), was high and thus, confirmed. The obtained survey data for the test of the research hypotheses were analyzed using SEM-PLS technique. The results show that job satisfaction and loyalty have a negative and significant effect on the moonlighting intentions of the teachers. The results also indicate that job satisfaction has a positive and significant effect on the loyalty of teachers in the Education Office.https://www.oajre.ir/article_192260_004383c294000b651fb8659758e83ec9.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-495411320230701Reflective Autoethnography of a Teacher: Cooperative Learning in Economic Literacy Classes314420122510.22034/oajre.2024.469626.1090ENMohammadNirooAssistant Professor, Department of Educational Sciences, Faculty of Islamic Education, Science and Research Branch, Islamic Azad University, Tehran, IranJournal Article20230129The aim of this study is to provide a reflective autoethnography of the author, who is an economic literacy teacher, and to explore the role of cooperative learning in these classes. These experiences were narrated by the author in extracurricular classes during the years 2021 and 2022 in high schools in Tehran province. The data for this research were collected through a teaching diary, self-interviews, and documentation of classroom activities. The teaching diary includes daily records of the teacher's experiences, reflections, emotions, and observations using cooperative learning. Data analysis revealed that cooperative learning increased teachers' motivation, job satisfaction, and self-confidence, and also improved teacher-student relationships and student learning outcomes. Additionally, various challenges and opportunities in implementing cooperative learning were identified. This study demonstrates that cooperative learning can be used as an effective approach in teaching economic literacy, assisting teachers and educational policymakers in enhancing the quality of education and promoting student success.https://www.oajre.ir/article_201225_a308cf15b1137f603698f37966ba4560.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-495411320230701Testing the Electronic Entrepreneurship Model in Small and Medium Enterprises455522883510.22034/oajre.2025.545980.1141ENSeyyed ShahinHosseiniPhD Student in Entrepreneurship, Sari Branch, Islamic Azad University, Sari, Iran.MajidFattahiAssistant Professor, Department of Business Management, Sari Branch, Islamic Azad University, Sari, Iran.SaeidSafarian HamedaniAssistant Professor, Department of Educational Management, Sari Branch, Islamic Azad University, Sari, Iran.Journal Article20230508The purpose of this study is to test the electronic entrepreneurship model in small and medium enterprises (SMEs). This research is applied in terms of its objective and descriptive-survey in terms of data collection. Data were collected using a researcher-developed standardized questionnaire. The statistical population consisted of managers (senior, middle, and operational) active in the field of internet-based businesses, with a total of 158 individuals identified. The sample size was determined to be 113 individuals using the Cochran formula, and a stratified random sampling method based on organizational position was employed. To collect data related to the variables, a researcher-developed questionnaire derived from a doctoral dissertation and an article by Hosseini et al. (2024) was used. The composite reliability and the reliability of each research component were calculated, confirming the validity and reliability of the measurement tool. Structural equation modeling (SEM) using Smart PLS4 software was applied for data analysis. The results indicate that all indicators and factors of the electronic entrepreneurship model in SMEs have factor loadings greater than 0.4, thus confirming the effectiveness of the indicators and factors. Furthermore, the electronic entrepreneurship model for SMEs was developed, and the impact of causal, contextual, and environmental factors on strategies was found to be significant. Additionally, strategies had a positive and significant effect on outcomes and results. Finally, the proposed model demonstrated a good fit. Therefore, the electronic entrepreneurship model can be recommended as a comprehensive and practical framework for all managers of SMEs.https://www.oajre.ir/article_228835_05e9b0b03a1d0589a1f7e8d63a176d9f.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-495411320230730Investigating the Relationship between Social Entrepreneurship and Organizational Performance: The Mediating Role of Distinct Marketing Competencies566524479210.220.34.2023.25ENHamidHaghparastMaster of Business Management, Sari Branch, Islamic Azad University, Sari, Iran.HadiHaghparastMaster of Business Management, Sari Branch, Islamic Azad University, Sari, Iran.Journal Article20230517<span>This study aimed to examine the relationship between social entrepreneurship and organizational performance, with a focus on the mediating role of distinct marketing competencies in contemporary business environments. Applied in purpose and descriptive-survey in design, the research targeted 653 employees of Modiran Khodro Company in Sari, Iran. Using Morgan’s table, a sample of 248 participants was selected via simple random sampling. Data were collected using a researcher-made questionnaire based on a five-point Likert scale. Content validity was confirmed by academic supervisors, and reliability was established with a Cronbach’s alpha of 0.885. Data were analyzed using SPSS v.22, employing Pearson correlation, multiple regression, and the Sobel test. Results indicated a significant positive relationship between social entrepreneurship and organizational performance (<em>r</em> = 0.49, <em>p</em> < 0.05). Additionally, a strong positive correlation was found between social entrepreneurship and the development of distinct marketing competencies (<em>r</em> = 0.80, <em>p</em> < 0.05). The Sobel test confirmed the significant mediating role of distinct marketing competencies in the relationship between social entrepreneurship and organizational performance. These findings suggest that organizations can achieve sustainable performance improvement by integrating social entrepreneurial approaches with robust distinct marketing capabilities. This research provides a practical framework for managers to align social missions with market-driven strategies, ensuring long-term competitive advantage and value creation.</span>https://www.oajre.ir/article_244792_8e470d75a04aea76b8c6469c943daae6.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-495411320230701The Effect of the Use of Information and Communication Technology on the Satisfaction of Communication and the Participation of Remote Employees with the Moderating Role of Dependency Tendency668724547310.26.65.2023.39ENAbbasKakoueiDepartment of Financial management, Jo.C., Islamic Azad University, Joybar, Iran.ParvanehZeraati FoukolaeiDepartment of Accounting, Jo.C., Islamic Azad University, Joybar, Iran.Seyyed RasoolMasoumiDepartment of Accounting, Jo.C., Islamic Azad University, Joybar, Iran.Journal Article20230526This study investigates the effect of information and communication technology (ICT) usage on internal communication satisfaction and remote employee participation, with dependency tendency serving as a moderating variable. Employing a descriptive-survey methodology with practical objectives, the research population comprised all employees of Sari Azad University (N=257), from which a sample of 154 participants was selected using Cochran's formula and simple random sampling. Primary data were collected through a standardized five-point Likert-scale questionnaire, whose validity was confirmed via content and face validity methods, and reliability was established using Cronbach's alpha (α=0.90). Data analysis was conducted using structural equation modeling (SEM) with SmartPLS 4 software. The findings revealed that ICT usage exerts a significant positive effect on both internal communication satisfaction and remote employee participation. Furthermore, dependency tendency was found to significantly moderate the relationship between ICT usage and the outcome variables, strengthening these associations when dependency tendency is high. The study contributes to the literature by integrating technology acceptance theory, organizational communication frameworks, and social psychology perspectives to explain remote work dynamics in academic settings. Practical implications suggest that human resource managers and educational policymakers should design ICT systems that accommodate individual dependency tendencies to enhance communication satisfaction and foster meaningful participation among remote employees. These insights are particularly relevant for post-pandemic organizational strategies aimed at sustaining hybrid work models.https://www.oajre.ir/article_245473_f0a20b51c340cf1d8be3f61d1b624a6c.pdf