Iranian Business Management AssociationInternational Journal of Resistive Economics2345-495412120240101Presenting a model of the status of the cryptocurrencies and its rlationship with macro variables in Iran's economy: A Dynamic stochastic general equilibrium (DSGE)14422689910.22034/oajre.2024.473056.1094ENRezaAkbarianAssociate Professor of Economics, Faculty of Economics, Kharazmi University,iran0000-0001-9814-7470FarhadZandPhd student of monetary economy,department of economy shiraz university,iran0009-0008-7650-9803AhmadSadraei JavaheriAssociate Professor of Economics, Department of Economics, Faculty of Social Sciences, Management and Economics, Shiraz University, Iran0000-0002-7853-4411HojatParsaAssociate Professor economics department of Economic Sciences, Faculty of Business and Economics, persian golf university,iran0000-0002-9308-114XJournal Article20230812Many people around the world have been eager to work with this new currency since 2013 as cryptocurrencies took off, yet most people have limited information about this new technology. These days, the importance of cryptocurrency is so much that even recently the first university course has been launched as cryptocurrency. This new course is taught at the University of Nicosia, the largest university in Cyprus. Nowadays, the category of cryptocurrencies is very important for governments, and identifying the impact of cryptocurrencies fluctuations on macroeconomic variables such as consumption, production, unemployment, and monetary policies is an important issue for central banks and, accordingly, governments. The results of studies conducted in the field of cryptocurrencies and monetary shocks and their impact on macroeconomic variables show that many studies that used stochastic dynamic general equilibrium models analyzed the role of government money in the economy, in this regard, our research presents new perspectives and new evidence on the underlying mechanisms of cryptocurrency spillover effects in the economy. This research can also be a guide for investors and policy makers who are working in the central bank, and how researchers should act against the cryptocurrency ecosystem in the future.https://www.oajre.ir/article_226899_d6e55020419d3345825dcfdd2bf086bd.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-495412120240101Testing the Digital Marketing Model for Enhancing Consumer Value of Startup Products455422874610.22034/oajre.2025.545888.1140ENSeyed MohammadMirmohammadi ShektaeiDepartment of Business Management, Sar.C. Islamic Azad University, Sari, Iran.MajidFattahiDepartment of Business Management, Sar.C., Islamic Azad University, Sari, IranMajidFaniDepartment of Business management, Bob.C., Islamic Azad University, Babol, Iran.Journal Article20231008The purpose of this study is to investigate and test the digital marketing model aimed at enhancing the consumer value of startup products. This research is applied in terms of its objective and descriptive-survey in terms of data collection methods. The statistical population consists of all senior, middle, and operational managers of startups in Mazandaran Province, totaling 989 individuals according to the obtained statistics. Based on Cochran's formula, a sample size of 277 individuals was determined, and stratified random sampling was employed. Data were collected using a researcher-designed questionnaire. Subsequently, the composite reliability and the reliability of each research component were calculated, with results indicating the reliability of the measurement tool. The validity of the questionnaire was established through content validity, with calculations of CVR and CVI, as well as divergent and convergent validity, confirming the questionnaire's appropriate validity. For data analysis, structural equation modeling was utilized using Smart PLS4 software. The results demonstrate the explanation of relationships between the main dimensions of the digital marketing model in enhancing consumer value and confirm the model's suitability and fit for startups. The identified main dimensions include content marketing and influence strategies, the use of advanced digital technologies in marketing, optimization of user experience and digital interaction, digital and targeted advertising, analysis of digital marketing performance and continuous optimization, digital market recognition and analysis, and customer relationship management and loyalty enhancement. Furthermore, the digital marketing model for enhancing consumer value is highly suitable and well-aligned with the characteristics of startup products.https://www.oajre.ir/article_228746_74a9182f37490e104cd828b076ab7ae0.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-495412120240101The role of domestic and international variables in the resilience of Iran's agricultural and food exports under sanctions condition556720150310.22034/oajre.2024.452373.1080ENSeyed MojtabaMojaverianDepartment of Agricultural Economics, Faculty of Agricultural Engineering, Sari Agricultural Sciences and Natural Resources University, Sari, Iran0000-0003-4821-1539FoadEshghiDepartment of Agricultural Economics, Faculty of Agricultural Engineering, Sari Agricultural Sciences and Natural Resources University, Sari, Iran0000-0002-5763-1917MariaShahnoriDepartment of Agricultural Economics, Faculty of Agricultural Engineering, Sari Agricultural Sciences and Natural Resources, University, Sari, IranJournal Article20230913The sanctions have Multilateral effects, but the first and most important effect is on foreign trade. Despite many studies in this field, the identification of the aggravating factors on international trade fluctuations was given less attention. The purpose of this paper is to measure and compare internal and external factors affecting the instability of Iran's agricultural and food products exports. Data was collected annually during the years 1992 to 2021. Ten countries, which were the destination of the most exports of Iran's agricultural products in recent years, were selected. Hodrick–Prescott filter was used to measure random fluctuations. Multiple panel regression was used to measure the factors affecting export fluctuations. Most of Iran's agricultural products are exported to neighboring countries. The results showed i) There is extreme instability in Iran's exports and ii) Iran's export instability is a dynamic and asymmetric process. Therefore, for reducing instability there need for continuous and accurate policies to reduce it. iii) The official exchange rate cannot control fluctuations. iv) supportive policies to increase agricultural production can affect unsustainability by increasing export potential.https://www.oajre.ir/article_201503_30f28d4b9812dfc5ef8ce613fbc3ecd0.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-495412120240101The role of marketing intelligence in the impact of innovation on international performance in the country's exporting dairy industries688020192710.22034/oajre.2024.471650.1093ENAhmadGhasempourMaster of Business Administration, International trade orientation, Sarvestan Branch, Islamic Azad University, Sarvestan, Fars, Iran.Journal Article20240408In this research, marketing intelligence and innovation are assumed as determinants of international performance in the country's exporting dairy industries. Therefore, the purpose of this research is to investigate the role of marketing intelligence in the impact of innovation on international performance in the exporting dairy industries of the country. This research is based on the goals of applied research and is based on data collection and research design using a descriptive-survey method. The statistical population of the research consists of all the managers of exporting dairy industries in the country, and according to Cochran's formula, the number of samples of the current research is 385 managers. The tool for collecting information is through the standard questionnaire of Falahat et al. (2020), whose validity and reliability have been confirmed. The questionnaire was distributed among the sample people and by taking the questionnaires and the information obtained from the researched hypotheses; they were analyzed using SPSS22 and PLS4 software. The findings indicate that market intelligence and innovation have an effect on the international performance of exporting dairy industries. The country has a positive and significant impact and marketing intelligence plays a mediating role in the impact of innovation on the international performance of the country's exporting dairy industries.https://www.oajre.ir/article_201927_ffc7d8f3a43fb3fd842fc7edfd1656dd.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-495412120240101Testing the model of interactive relationships among internal marketing, organizational intelligence, and organizational innovation819321497310.22034/oajre.2025.505492.1102ENEsmat SadatTaheriPhD Student in Business Management, Sari Branch, Islamic Azad University, Sari, Iran.MajidFattahiAssistant Professor, Department of Business Management, Sari Branch, Islamic Azad University, Sari, IranHassan AliAghajaniProfessor, Department of Management, Faculty of Economic and Administrative Sciences, University of Mazandaran, Iran.0000-0003-3993-345XJournal Article20230609The purpose of this research is to test the model of interactive relationships among internal marketing, organizational intelligence, and organizational innovation. This is an applied research with a quantitative (comparative) approach conducted through a descriptive survey using standard questionnaires. The statistical population used consists of 20,000 employees of the Tax Affairs Organization. According to the Krejcie and Morgan table, with a precision level of 0.05, the sample size is 377 individuals, selected using the convenience sampling method. For measurement of the variables, we made use of the standard questionnaire. Validity of the questionnaire was assessed and confirmed by the academic experts. Its reliability, as measured in terms of Cronbach's alpha (= 0.841), was high and thus, confirmed. The obtained survey data for the test of the research hypotheses were analyzed using SEM-PLS technique. The results indicate the interactive model of relationships among internal marketing, organizational intelligence, and organizational innovation in the tax administration of the country can contribute to a better understanding of how these components influence one another and ultimately improve the organization’s performance. Internal marketing refers to enhancing interactions and communications among organizational members and creating a positive and creative environment for employees. Internal marketing systems include programs designed to improve job satisfaction, employee training and development, and fostering effective intra-organizational relationships.https://www.oajre.ir/article_214973_eec82c42b8a0faa146df0d0c5da9a520.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-495412120240201The Impact of Using Modern Lightweight Materials in High-Rise Buildings on Construction Time and Economic Costs9410824424410.22034/oajre.2024.244244ENSamanehRazaghi KamroudiM.Sc. in Civil Engineering, Construction Management Track, Rouzbahane University, Sari, IranSiavashSalamatpourPh.D. in Civil Engineering, Geotechnical Engineering Track, Assistant Professor, Rouzbehaneh University, Sari, IranJournal Article20231003With the rapid expansion of construction activities, the growing trend toward high-rise development and mass housing production, and the pressing demand for optimized residential solutions in developing countries, increased attention has been directed toward advanced construction methods and technologies. Given Iran’s location within the central Alpine seismic belt and the recurrent tectonic activity along regional fault lines, structural lightweighting and dead-load reduction have become increasingly critical for enhancing seismic resilience and overall structural performance. The adoption of modern lightweight materials—which offer reduced weight, accelerated construction schedules, extended service life, and superior structural integrity—has thus become a pressing necessity. To meet contemporary societal demands, Iran requires the development of high-rise buildings with greater floor counts and faster execution rates. Conversely, conventional building materials have demonstrated significant inefficiencies in three key areas: structural performance, excessive energy consumption during both manufacturing and operational phases, and prolonged construction timelines in mass-production scenarios. These factors have inadvertently increased construction costs, slowed project delivery, and introduced substantial challenges to the building industry over recent decades, with economic losses already evident and projected to further diminish the useful lifespan of structures. Furthermore, Iran consumes substantial amounts of energy annually in the residential sector. According to estimates by the Iranian Fuel Conservation Organization, buildings account for approximately 38% of the country’s total fuel consumption. Given the high proportion of final energy consumption in the residential sector, precise calculation and analysis of thermal and cooling loads, alongside targeted efforts to minimize energy losses, represent highly effective strategies for reducing heating and cooling energy demands. Implementing these measures is particularly critical in light of Iran’s recent targeted subsidy reforms, which have heightened the economic and strategic importance of energy efficiency. As demonstrated in this study, adherence to these principles can yield substantial national savings in both resources and economic capital.https://www.oajre.ir/article_244244_a2eaf3efb696070ac73d60f468d94d89.pdfIranian Business Management AssociationInternational Journal of Resistive Economics2345-495412120240101Investigating the Impact of Entrepreneurial Marketing and Organizational Climate on Organizational Ambidexterity in Tourism Startups10912324544010.220.34.2024.25ENMohammad EbrahimNaderi KhorshidiMaster's Degree, Business Management, Sari Branch, Islamic Azad University, Sari, Iran.AmenehRezazadehDepartment of Business Management, Sar.C., Islamic Azad University, Sari, Iran.MajidFatahiAssistant Professor, Department of Business Management, Sar.C., Islamic Azad University, Sari, Iran.Journal Article20230302The present study aims to examine the influence of entrepreneurial marketing and organizational climate on organizational ambidexterity within tourism startups. To enhance the generalizability of the findings, the research was conducted among tourism startups operating in Mazandaran Province, Iran. Methodologically, this study adopts a descriptive-survey design and is classified as applied research in terms of its objective. The statistical population encompasses all senior executives and senior experts affiliated with startup enterprises registered in Mazandaran Province. According to official records, approximately 28 startup companies are formally registered in the province, comprising an estimated population of 288 senior managers and experts. Based on Cochran's sample size formula, a representative sample of 165 participants was determined. A simple random sampling technique was employed to select respondents. Data were collected using a standardized questionnaire. To ensure instrument reliability, Cronbach's alpha coefficient was computed and confirmed to exceed acceptable thresholds. Data analysis and hypothesis testing were performed using SmartPLS 4 and SPSS statistical software packages. The empirical findings reveal that entrepreneurial marketing exerts a statistically significant positive effect on both exploration and exploitation dimensions of organizational ambidexterity among tourism startups in Mazandaran Province. Furthermore, organizational climate demonstrates a significant and positive influence on both exploration and exploitation capabilities within the same context. These results underscore the strategic importance of fostering entrepreneurial marketing practices and cultivating a supportive organizational climate to enhance ambidextrous capabilities in tourism-oriented startup ecosystems.https://www.oajre.ir/article_245440_6d3eba18a27197047912ea416d56bacd.pdf