Template-Type: ReDIF-Article 1.0
Author-Name: Malihe Gholitabar
Author-Name-First: Malihe
Author-Name-Last: Gholitabar
Author-Email: gholitabar.62@gmail.com
Author-Workplace-Name: MBA, Qaemshahr Branch, Islamic Azad University, Qaemshahr, Iran
Author-Name: Mehdi Fallah Jelodar
Author-Name-First: Mehdi
Author-Name-Last: Fallah Jelodar
Author-Email: m.fallahjelodar@iauamol.ac.ir
Author-Workplace-Name: Associate Professor, Islamic Azad University, Ayatollah Amoli Branch, Department of Mathematics, Amol, Iran
Title: Green Marketing Functions in Building Corporate Image in the Chain Store
Abstract: The main purpose of this research is to examine the role of consumer awareness of green marketing in corporate image and consumer purchase intention. The statistical population includes all the consumers who make purchases from the grocery store chains, such as Khooneh be Khooneh, in Babol city. Of this population, based on the Morgan's table, a sample of 384 persons was formed, the individual members of which were selected using simple random sampling. The actual data were collected by questionnaires. Using factor analysis and structural equation modeling (SEM) in SPSS and SmartPLS software, the assumed relationships between the variables were tested. The findings indicated that consumer awareness of corporate green marketing and social responsibility, product image, and company reputation (corporate image) had a positive and significant relationship with consumer purchase intention.
Classification-JEL: JEL
Keywords: green marketing functions; corporate image; chain store
Journal: International Journal of Resistive Economics
Pages: 1-16
Volume: 9
Issue: 2
Year: 2021
Month: April
File-URL: https://www.oajre.ir/article_132099_91e750444ba246e8e7cc75fdfd27cbe8.pdf
File-Format: Application/pdf
File-Function: Full text
File-URL: https://www.oajre.ir/article_132099.html
File-Format: text/html
File-Function: Abstract page
Handle: RePEc:trd:journl:132099