Template-Type: ReDIF-Article 1.0
Author-Name: Mohammad Gholampour
Author-Name-First: Mohammad
Author-Name-Last: Gholampour
Author-Email: mohammadgholampour65@gmail.com
Author-Workplace-Name: Master of Business Management, Financial Orientation, Khazar Institute, Mahmoudabad, Mazandaran, Iran.
Author-Name: Ali Asghar Rajabi
Author-Name-First: Ali Asghar
Author-Name-Last: Rajabi
Author-Email: rajabialiasghar24@gmail.com
Author-Workplace-Name: Master of Executive Management, Strategic Orientation, Tehran University of Science and Research, Iran
Title: The Impact of Marketing and Operational Capabilities on Performance of Financial Companies (Evidence from Tehran Stock Exchange)
Abstract: This study examines the effect of marketing and operational capabilities on performance of the listed financial q companies on Tehran Stock Exchange (TSE). The research was conducted based on a descriptive-correlational design. Data analysis was performed in the EViews environment. The TSE-listed financial companies (24, in total) formed the statistical population in this study, whose data (in year-firm) for the period 2009 through to 2013 was subjected to panel/pooled data analysis using regression models. The overall significance of the fit model was verified using Fisher test (F-test) statistic, and for the fixed-effects model Chow test was used. The research results indicated a positive and significant association between operational capability and return on assets (ROA), but no significant association between operational capability and return on equity (ROE). The findings, conversely, indicated a positive and significant association between marketing capability and ROE, but no significant association between marketing capability and ROA. Further, a positive and significant relationship was found between importance of marketing and ROE, but no significant relationship between importance of marketing and ROA. Finally, there was consistently a significant association between importance of operation and ROA, whereas this significant relationship was not present between importance of operation and ROE.
Classification-JEL: JEL
Keywords: Operational Capability; Marketing Capability; Return on Assets; Return on Equity; Importance of Marketing; Importance of Operation
Journal: International Journal of Resistive Economics
Pages: 17-29
Volume: 9
Issue: 2
Year: 2021
Month: April
File-URL: https://www.oajre.ir/article_132575_8e9e3b952703527cf7d9eb8909f9da78.pdf
File-Format: Application/pdf
File-Function: Full text
File-URL: https://www.oajre.ir/article_132575.html
File-Format: text/html
File-Function: Abstract page
Handle: RePEc:trd:journl:132575