Template-Type: ReDIF-Article 1.0
Author-Name: Seyed Mohammad Reza Hosseini Rostami
Author-Name-First: Seyed Mohammad Reza
Author-Name-Last: Hosseini Rostami
Author-Email: smrhrostami33@gmail.com
Author-Workplace-Name: Masters degree, Department of Executive Management, Faculty of Management and Economics, University of Science and Research, Tehran, Iran
Author-Name: Mohammad Haghighi
Author-Name-First: Mohammad
Author-Name-Last: Haghighi
Author-Email: mhaghighi@ut.ac.ir
Author-Workplace-Name: Associate Professor, Department of Business Administration, Faculty of Management, University of Tehran, Tehran, Iran
Title: Investigating the role of green marketing approach in strengthening the food industry branding
Abstract: No more than three decades of green marketing approach has been considered by the scientific community. It is very obvious that the neglect of the green approach by industry make problems and high costs for society and the environment. This research seeks to place a green approach to determine the proper functioning of the food industry. The main objective of this study is to identify the role of green marketing approach to strengthening food brand. To achieve the main objective of the questionnaire was designed and distributed among 394 students(The study is a simple random sampling And determining the sample size of the population, with the Cochrane statistical sampling of using the equation) Data and information gathered through questionnaires, the study, were analyzed using statistical Spss software .To analyze the data in the study of methods of T-test(To check rates and non-equal or equal to the average of the sample mean) and Friedman test (in order factors priority) is used. Research findings suggest that research hypotheses were confirmed. In other words, reduce waste, use of environmentally friendly materials, reduce environmental pollution, and reduce energy consumption and the use of green packaging in the food production process to strengthen their power of brand.
Classification-JEL: JEL
Keywords: green marketing; reduce waste; environmentally friendly products; green packaging
Journal: International Journal of Resistive Economics
Pages: 49-61
Volume: 11
Issue: 1
Year: 2023
Month: January
DOI: 10.22034/oajre.2023.171614
File-URL: https://www.oajre.ir/article_171614_b3a162695bd78b123bac151e1dc61c13.pdf
File-Format: Application/pdf
File-Function: Full text
File-URL: https://www.oajre.ir/article_171614.html
File-Format: text/html
File-Function: Abstract page
Handle: RePEc:trd:journl:171614