Template-Type: ReDIF-Article 1.0
Author-Name: Seyed Mohammadbagher Zarei
Author-Name-First: Seyed Mohammadbagher
Author-Name-Last: Zarei
Author-Email: mohamadzarei27@gmail.com
Author-Workplace-Name: Master's Degree, Business Administration, Sari Branch, Islamic Azad University, Sari, Iran.
Author-Name: Maryam Kardgar
Author-Name-First: Maryam
Author-Name-Last: Kardgar
Author-Email: maryam.kardgar72@gmail.com
Author-Workplace-Name: Master's Degree, Business Administration, Farvardin Institute of Higher Education, Qaemshahr, Iran.
Title: Evaluation of the Effectiveness of E-Readiness in Implementing E-Business
Abstract: In the current era, becoming a global company and sustaining in fields such as e-business requires a competitive advantage. In this regard, assessing e-readiness in societies and organizations is a prerequisite for optimal planning to achieve e-business implementation. Generally, an e-ready society is one that has access to electronic communication networks at the highest level and where the continuous use of Information and Communication Technology (ICT) has become a dominant culture. When e-readiness is adequately established, it can provide a conducive environment for implementing e-business. Therefore, a proper understanding of the level of this readiness is essential for formulating appropriate strategies, and organizations need to evaluate their readiness for realizing diverse ICT applications using suitable assessment tools. This study aims to investigate the effectiveness of e-readiness in implementing e-business in an insurance company using fuzzy set theory. The statistical population consists of 70 managers and employees of the insurance company. Due to the limited population size, no sampling methods were used, and the entire population was examined. Data were collected by distributing a questionnaire among the statistical population, with its validity and reliability confirmed. The results indicate that the level of e-readiness in the studied company is satisfactory, with no significant gap between the current and ideal states of e-readiness criteria.
Classification-JEL: JEL
Keywords: E-Business; E-Readiness; E-Readiness Assessment; Fuzzy Sets
Journal: International Journal of Resistive Economics
Pages: 58-67
Volume: 12
Issue: 4
Year: 2024
Month: November
DOI: 10.22034/oajre.2025.525203.1115
File-URL: https://www.oajre.ir/article_221659_089929f4b8c54909b86a43fe594023c8.pdf
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File-Function: Full text
File-URL: https://www.oajre.ir/article_221659.html
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Handle: RePEc:trd:journl:221659