Template-Type: ReDIF-Article 1.0
Author-Name: Hossein Aliabadi
Author-Name-First: Hossein
Author-Name-Last: Aliabadi
Author-Email: hosseinaliabadi13@gmail.com
Author-Workplace-Name: Assistant Professor, Department of Entrepreneurship, Sari Branch, Islamic Azad University, Sari, Iran
Author-Name: Reza Yousefi Saeidabadi
Author-Name-First: Reza
Author-Name-Last: Yousefi Saeidabadi
Author-Email: ruosefi@yahoo.com
Author-Workplace-Name: Assistant Professor, Department of Management, Sari Branch, Islamic Azad University, Sari, Iran
Author-Name: Majid Fattahi
Author-Name-First: Majid
Author-Name-Last: Fattahi
Author-Email: majid.fattahi59@gmail.com
Author-Workplace-Name: Assistant Professor, Department of Entrepreneurship, Sari Branch, Islamic Azad University, Sari, Iran
Title: Developing a Model for Creating Innovative Businesses with an Approach Integrating Artificial Intelligence, Metaverse, and Social Networks Using Structural Equation Modeling
Abstract: The primary objective of this study was to propose a model for establishing innovative businesses through an integrative approach incorporating artificial intelligence, the metaverse, and social networks, utilizing structural equation modeling. This research employed a quantitative, developmental, and field-based methodology. The study population comprised all managers and experts from technology companies in Tehran, with a sample size of 386 participants determined accordingly. To assess the research variables, a researcher-designed questionnaire grounded in the extant literature was utilized. Its validity was evaluated via content validity, and reliability was confirmed through Cronbach's alpha coefficient. Structural equation modeling was applied to analyze the final model, with results obtained via AMOS software indicating that the validity of the proposed model was substantiated. The analysis results demonstrate that the components of innovative business models, informed by artificial intelligence, social networks, and the metaverse, encompass a set of key resources that play a pivotal role in the transformation and advancement of this domain. Software and hardware infrastructures serve as foundational elements for implementing emerging technologies such as artificial intelligence, virtual reality, and augmented reality.
Classification-JEL: JEL
Keywords: Entrepreneurship; innovative businesses; artificial intelligence; metaverse; social networks
Journal: International Journal of Resistive Economics
Pages: 8-28
Volume: 13
Issue: 1
Year: 2025
Month: January
DOI: 10.22034/oajre.2025.548328.1148
File-URL: https://www.oajre.ir/article_229856_d7a154efee188f11657a4524e3af8a2c.pdf
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File-Function: Full text
File-URL: https://www.oajre.ir/article_229856.html
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Handle: RePEc:trd:journl:229856