Template-Type: ReDIF-Article 1.0
Author-Name: Mohammadreza Hamidizadeh
Author-Name-First: Mohammadreza
Author-Name-Last: Hamidizadeh
Author-Email: m-hamidizadeh@sbu.ac.ir
Author-Workplace-Name: Professor, Department of Business Management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran.
Author-Name: Javad Rahim Monfared
Author-Name-First: Javad
Author-Name-Last: Rahim Monfared
Author-Email: javadrm@gmail.com
Author-Workplace-Name: PhD Student, Department of Business Management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran.
Title: Elucidating and Developing the Quality of Systemic Integration Outcomes in Omnichannel Systems within the Banking Industry
Abstract: The primary objective of the present study is to elucidate the quality of outcomes associated with the systemic integration of omnichannel systems within the banking industry. This research adopts an applied purpose and employs a descriptive-causal methodology, situated within the structural equation modeling framework. In terms of data characteristics, the study is quantitative in nature and examines four hypothesized relationships. The statistical population comprises customers and managers of both public and private banks in Iran. Data were collected using a researcher-developed questionnaire. For data analysis, SPSS and LISREL statistical software were utilized. The findings demonstrated that antecedent factors namely, current channel chain analysis, customer knowledge, perceived ease of use, and technological infrastructure exert a positive and statistically significant influence on the dimensions of channel integration quality, as well as on consequential outcomes including customer satisfaction, loyalty , and competitive advantage. Consequently, organizations that strategically prioritize these antecedents (channel chain analysis, customer knowledge, ease of use, and technological infrastructure) can simultaneously enhance the dimensions of channel integration quality and attain favorable outcomes, such as heightened satisfaction, strengthened loyalty, and increased repurchase/reuse intention. Accordingly, this study proposes a comprehensive and integrated model delineating the interrelationships among these constructs. This model offers practical utility for enterprises and the national banking sector, enabling them to design strategies that more effectively align with organizational objectives. Ultimately, a thorough understanding and accurate implementation of omnichannel strategy constitute a pivotal determinant of success and long-term viability for financial institutions operating within today's highly competitive marketplace.
Classification-JEL: JEL
Keywords: omnichannel; systemic integration; quality of systemic integration outcomes; banking industry
Journal: International Journal of Resistive Economics
Pages: 111-128
Volume: 14
Issue: 1
Year: 2026
Month: January
DOI: 10.22034/oajre.2026.546675.1144
File-URL: https://www.oajre.ir/article_242059_f4cf524f5a758d42ee637ed2ee3d8728.pdf
File-Format: Application/pdf
File-Function: Full text
File-URL: https://www.oajre.ir/article_242059.html
File-Format: text/html
File-Function: Abstract page
Handle: RePEc:trd:journl:242059