Investigating the Relationship between Social Entrepreneurship and Organizational Performance: The Mediating Role of Distinct Marketing Competencies

Haghparast, Hamid; Haghparast, Hadi

doi:10.220.34.2023.25

Investigating the Relationship between Social Entrepreneurship and Organizational Performance: The Mediating Role of Distinct Marketing Competencies

Document Type : Original Article

Authors

Hamid Haghparast

Hadi Haghparast

Master of Business Management, Sari Branch, Islamic Azad University, Sari, Iran.

10.220.34.2023.25

Abstract

This study aimed to examine the relationship between social entrepreneurship and organizational performance, with a focus on the mediating role of distinct marketing competencies in contemporary business environments. Applied in purpose and descriptive-survey in design, the research targeted 653 employees of Modiran Khodro Company in Sari, Iran. Using Morgan’s table, a sample of 248 participants was selected via simple random sampling. Data were collected using a researcher-made questionnaire based on a five-point Likert scale. Content validity was confirmed by academic supervisors, and reliability was established with a Cronbach’s alpha of 0.885. Data were analyzed using SPSS v.22, employing Pearson correlation, multiple regression, and the Sobel test. Results indicated a significant positive relationship between social entrepreneurship and organizational performance (r = 0.49, p < 0.05). Additionally, a strong positive correlation was found between social entrepreneurship and the development of distinct marketing competencies (r = 0.80, p < 0.05). The Sobel test confirmed the significant mediating role of distinct marketing competencies in the relationship between social entrepreneurship and organizational performance. These findings suggest that organizations can achieve sustainable performance improvement by integrating social entrepreneurial approaches with robust distinct marketing capabilities. This research provides a practical framework for managers to align social missions with market-driven strategies, ensuring long-term competitive advantage and value creation.

Keywords

Social entrepreneurship

organizational performance

distinct marketing competencies

mediating role

Modiran Khodro Company

strategic management