Small and Medium-sized Enterprises (SMEs), as the backbone of the economy, play an unparalleled role in job creation, innovation, and economic resilience. However, under macroeconomic shocks and the imperatives of the "Resistance Economy," these enterprises require marketing strategies that go beyond mere profitability to seek the creation of social value and alignment with the long-term interests of society. The purpose of this study is to examine the relationships among social marketing variables in SMEs with a Resistance Economy approach. The current research is applied in terms of its objective and quantitative in nature. The statistical population of the study comprises all experts, managers, and specialists in the field of SMEs. A sample of 234 individuals was selected using a convenience sampling method. The data collection instrument was a researcher-developed questionnaire comprising 46 items across four main dimensions: quality, value, behavioral, and communicative. To analyze the data and test the structural model, given the non-normal distribution of the data (based on the Kolmogorov-Smirnov test), structural equation modeling using the partial least squares approach was employed via SmartPLS software. Furthermore, to prioritize the dimensions, the non-parametric Friedman test was utilized. The findings from the measurement model indicated satisfactory reliability and validity of the model. The evaluation of the structural model, with a Goodness-of-Fit index of 0.546, confirmed the high quality of the model. The hypothesis testing results revealed that all four dimensions quality, value, behavioral, and communicative exert a significant positive impact on social marketing parameters. Based on the Friedman test, the dimensions of social marketing in SMEs within the Resistance Economy approach are ranked as follows: value (first rank), behavioral (second rank), communicative (third rank), and quality (fourth rank). This finding indicates that within the Resistance Economy paradigm, the creation of emotional and functional value for society and target audiences serves as the fundamental basis for behavioral change and effective communication in social marketing.