International Journal of Resistive Economics

International Journal of Resistive Economics

Volume & Issue: Volume 13, Issue 3, Summer 2025, Pages 1-164 
Number of Articles: 8

Designing a Paradigmatic Model of Cognitive and Behavioral Outcomes of Humorous and Witty Advertising

Pages 1-21

10.22034/oajre.2025.545594.1139

Mehdi Ghajari Kenari, Seyed Reza Mousavizadeh, Seyyed Mohammad Bagheri, Mehdi Rouholamini